Part 7-Effective Marketing and Advertising
Just like general real estate sales and service the importance of effective marketing & advertising cannot be underestimated when attracting perspective tenants for rental properties. The days of putting a sign in the yard with a phone number have long past. Part of best practices for professional property managers is to follow guidelines assuring they are giving the vacant property as much exposure as possible. Those guidelines should include the following:
Preliminary Checklist
Inspect the property and ensure it is in good showing condition
Make sure all appliances are in working order
Make sure all repairs are completed (if needed)
Make sure all cosmetic issues are completed
Marketing
Video tape the property while vacant in pristine condition
Create a professional marketing video
Have professional photos for pictorial
Create marketing material
Advertising
Upload all marketing materials on Facebook Marketplace
Input all photos and property data into the local multiple listing service (MLS)
Input all marketing material into Realtor.com and Apartments.com
Create a pictorial from the professional photos
Advertise on local radio station
The Advantages of Effective Marketing & Advertising:
Besides being part of best practices, effective marketing and advertising by property managers offers superior customer service to both tenant and property owners. These practices get properties rented in less time, for top rate and does not leave room for ambiguity. Additional benefits include the following:
Engages more customers in less time
Helps build the reputation of the property management company, ensuring the owner they are working with a professional organization
Helps build the reputation of the property management company, ensuring the tenant(s) they are working with a professional organization
Effective marketing and advertising functions as a communication channel to inform present and future customers of services available
Provides insight into the principles and practices of the management company
Helps all parties make informed decisions
(it's not just about collecting a rent check)
Professional property management requires knowledge, experience, and a commitment to best practices. This 8-part series is an outline of what to expect and require from a property manager, whether you are a property owner or perspective tenant. The responsibilities to both tenant and property owner require exceptional communication skills, professional marketing and technology tools, accounting abilities, knowledge of the landlord laws, and public relation proficiencies. The First Coast Realty Property Management Division offers all of this and more. Reach out to us on Facebook or Twitter and we would be happy to walk you through our two great programs or speak to our property manager by calling/texting today 904-494-8408 or email info@firstcoastrealtyinc.com
About the Authors: The video "Property Management-An 8 Part Series" was provided by Broker and Broker-Associate Gene and Libby Johnson with First Coast Realty Inc. We have built a top notch Rental Division, sure to meet everyone's need. We service St Augustine, Palm Coast, Palatka, and Jacksonville areas.
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